Marketing Technology Leader

I turn websites into revenue engines.

Pablo Pereyra. AI-native builder of web & revenue platforms. Two decades building for the web, now leading marketing technology for a US SaaS company.

See the case studies→Download CV
20+
years building for the web
120+
documented projects
7
client countries
Scroll

Impact

  • 74% of new pipeline: comes through the website I own. The marketing site isn't a brochure anymore. It's the company's main revenue channel.
  • 1,010 SQLs recovered: Visitors who started a demo request but never booked used to vanish. Lead preservation now catches them: almost 1 in 3 website SQLs in 2026.
  • 14 languages: From an English-only site to a 14-language platform, launched in a single rebuild.
  • 21 in-house tools: Shipped by a team of two engineers, AI-first. Demo engine, analytics, publishing portal, landing-page generator and more.
  • 4.5→1.2 seconds to load on a phone: What real visitors waited in 2024, and the best reading now: the fastest homepage in its market. The old site scored 16/100 on mobile, and Google's lab test took up to 21 seconds to show it.

Introducing

Symphony.

A ground-up rebuild of a SaaS marketing website. Designed to sell in 14 languages.

14
languages, the same night
+22%
website leads a month
7 in 10
pipeline dollars start on the site
−73%
mobile load time
Read the case study→

Live since February 19, 2026 · How it was built, and what it did for the business

Built in-house. Measured in pipeline.

Conversion

Lead preservation

A Book a Demo engine with booking, time zones, CAPTCHA, UTM attribution and Salesforce hand-off, plus partial-booking capture.

Leads kept after an unfinished demo booking3,802
Became sales-qualified1,010

3,802 leads · 1,010 SQLs

Read the case study →

Internal product

Martech Portal

Self-service publishing with approvals, role-based access and Jira/Slack audit trails.

  • ✓Imported from source
  • ✓Approved
  • ✓Published · 14 languages
  • ✓Logged in Jira & Slack

95% automated

Read the case study →

Data

First-party analytics

Cookie-free measurement with bot filtering, regional consent and an AI-referral channel.

52%
of raw page views filtered as bots (Sep 2026)

Half of raw page views were bots

Infrastructure

Speed & hosting

Moved to self-managed AWS with Redis and AI-bot rate limiting. Core Web Vitals from failing to passing.

43→99
Desktop PageSpeed

−61% first-year cost

Read the case study →

Operations

An operating model from zero

Jira with automations, sprints, preprod, QA/UAT, weekly releases and a hotfix pipeline with rollback.

Before
60 days
After
21 days

60 → 21 days median closure

AI-native

Two engineers. Twenty-one tools. AI in every loop.

ai-native build · illustrative
pablo ~ $
Build

AI is in my daily engineering loop: architecture, code, reviews, tests and docs. It's how two engineers shipped ~1,700 commits in 16 months.

Market

llms.txt and LLM-visibility work, a dedicated AI-referral channel in analytics, and AI-bot rate limiting.

Automate

AI-assisted content pipelines and a Whisper + LLM tool that turns 300+ webinars into reusable content.

Govern

Guardrails for AI-assisted content, and safe AI skillsets that let non-engineers build on the platform.

The story

Twenty years of watching the web grow up.

c. 2004

First sites

Hand-coded HTML and Flash. Justicia Infinita, a cult radio show.

2005

ZonaWeb

First professional web job, for clients in Uruguay and abroad.

2007

Mexico

Art director for a magazine and in-house designer in Aguascalientes.

2010

LACNIC

Liferay sites for the Internet registry of Latin America & the Caribbean.

2011

US agency work begins

13 years with the same Atlanta agency: Rinnai, Jacuzzi, Neenah Paper and ~40 US clients.

2012

Government portal

Front end for Uruguay's Ministry of Industry on Liferay, accessibility-first.

2013

Own studio

Florida Conecta, then Dark Matter: ~90 projects, from football clubs to Paris tea brands.

2015

Santander

Lead developer on a global bank's Drupal portal.

2016

Senior Frontend

Six years on a US health-tech product in Angular, from AngularJS to v13.

2022

Hostfully

Joined as the only marketing web developer. Built Marketing Engineering.

2026

Symphony

14 languages, 21 tools, 74% of pipeline through the website.

Selected work

Banks. Governments. Global brands. And a rock band.

SaaS

Hostfully

Marketing platform · US

Rebuilt in 14 languages with an in-house conversion, analytics and publishing stack.

Read the case study →

Health-tech

Care Angel

Now Empower Health · US

Six years as the dedicated frontend developer of a patient-care app in Angular.

Government

Ministry of Industry

Uruguay

National portal on Liferay, built to government accessibility guidelines.

Banking

Santander Uruguay

Drupal portal

Custom theme, modules, permissions and complex views for a global bank.

International

Inter-American Development Bank

Transport Gender Lab

Hand-built front end, integrated into Drupal.

US brands

Rinnai · Jacuzzi · Neenah

via Atlanta agency

Responsive redesigns, templates, product integration and paid-search landing pages.

Non-profit

Center for Civil and Human Rights

Atlanta

Ticketing, events and checkout donations on WooCommerce.

Ecosystem

Families First

Georgia

A five-site ecosystem, including an LMS and a statewide registry.

Sports

Uruguayan Basketball Federation

Development program

Angular front end on headless WordPress, before headless was mainstream.

Sports

Montevideo Wanderers FC

First-division club

Site redesign and three seasons of live match content.

Music

Trotsky Vengarán

Uruguayan rock band

Website and online store, with 10+ years as their webmaster.

Publishing

rubensvalenzuela.com

Since 2009

Paid subscriptions, still running: up to 200K Google impressions a month.

See all 124 projects→Read the case studies→
RinnaiJacuzziSantanderInter-American Development BankNeenah PaperVenevisionMassey FergusonCenter for Civil and Human RightsMontevideo WanderersLACNICSupreme CorporationFamilies FirstTheodor ParisTrotsky VengaránPunta del Este HotelsRinnaiJacuzziSantanderInter-American Development BankNeenah PaperVenevisionMassey FergusonCenter for Civil and Human RightsMontevideo WanderersLACNICSupreme CorporationFamilies FirstTheodor ParisTrotsky VengaránPunta del Este Hotels

Toolkit

The stack behind the numbers.

What I use every week, and what I actually use it for.

Build

The platform itself
  • WordPressCustom themes and 21 in-house plugins
  • PHPPlugins, importers and integrations
  • TypeScriptAngular apps, tools and this site
  • Next.jsThis site
  • AngularSix years on a health-tech product

Revenue

Where leads become pipeline
  • SFSalesforceLead routing and attribution
  • AEAccount EngagementPardot forms and lead capture
  • HubSpot66 landing pages brought home
  • QQualifiedConversational demo booking
  • MMaxioSelf-serve signup

Measure

Proof, not opinions
  • First-party analyticsBuilt in-house, cookie-free
  • Google Analytics 4Consent-aware tracking
  • Tag ManagerConversion events
  • Search ConsoleSEO and AI visibility
  • Google and Meta AdsPaid-ads conversion tracking

Run

Fast, safe, always on
  • awsAWS LightsailOur own server since 2024
  • NginxFastCGI page cache
  • RedisObject cache
  • MySQLManaged database
  • Cloudflare TurnstileCAPTCHA on every form

Ship

How the work gets done
  • Jira6,684 requests, 1,447 opened by automations
  • Git1,671 commits since June 2025
  • FigmaDesign system and handoff
  • PsAdobe Creative CloudPhotoshop, Illustrator, After Effects

AI

In every loop
  • ClaudeArchitecture, code, reviews and docs
  • AIOpenAIWhisper + LLM: 300+ webinars into content
  • CoCohereLLM workflows
  • llms.txt and GEOMaking the site readable for AI assistants
Beyond workArt and science. Same instinct.Multi-instrumentalist since 2007. Psychedelic, experimental instrumental music that I record, mix, design and film myself.Listen and watch→

Let's build what's next.

Looking for a marketing technology leader who can also ship? Let's talk.

Based in Europe · Open to relocating to the US or Europe

Email me
LinkedInDownload CV

What I'm looking for

Roles

  • Head, Director or Manager of Marketing Technology
  • Revenue and GTM Systems
  • Head of Web or Digital, Website Manager

Setup

  • Full-time
  • Remote for US or global companies
  • On-site or hybrid in the US or Europe, any time zone

Especially

  • Music and audio technology
  • AI companies
  • Open to relocating to the US or Europe
© 2026 Pablo PereyraDesigned and built with Next.js, Framer Motion and AI.